James Burns

“Confident, well-spoken and assured, James is one of the warmest and most sociable people I know, with a remarkable amount of positive energy which drives him both in his professional and personal life to be the very best he can be, at all times.

He is trustworthy, kind and sensitive but with a great sense of humour. I would not hesitate to recommend James.”
- Karen Garner

“I have thoroughly enjoyed working with James on a variety of projects over the years. I have come to know him as a truly valuable asset to absolutely any team. He is honest, dependable, and incredibly hard-working.

Beyond that, he is an impressive writer who always delivers with speed and enthusiasm.
James is full of excellent yet pragmatic ideas and willing to develop and implement plans to make them happen. Along with his undeniable talent, James has always been an absolute joy to work with. He is a true team player, and always manages to foster positive discussions and deliver projects.”

​- Jim Morrison

Stand out from your competitors - 

contact James now:

My Copywriting and Financial Experience  

American Writers and Artists Inc. (AWAI) - Industry Leader In Copywriting Training

  • Intensive Copywriter Training

  • Copywriting Marketing Training with Joshua Boswell

  • Web Copywriting 2.0 - Writing Web Copy That Converts with Nick Usborne

  • Website Audits with Pam Foster

Investis – Online Investor Relations (IR) and Corporate Communications Solutions

  • Editor of Inside IR, Investis’ monthly marketing newsletter

  • The newsletter was sent out to thousands of current and prospective clients

  • Wrote most of the content, which included highlighting new products, latest industry reporting standards, innovations in IR reporting and interviews with key industry professionals

  • By consistently delivering high-value information, the newsletter set Investis up as a trusted expert in the field of IR, converting many prospects into clients

  • The newsletter was also essential for upselling and cross-selling existing customers by constantly updating them on new innovations and products that made their lives easier and more manageable

  • I also produced and edited online corporate communications content including financial reports and highlights; shareholder info; financial conditions; and corporate responsibility

Northwood Mortgage and Expert Mortgage

  • Licensed mortgage agent

  • Sold wide variety of mortgages to clients

  • Website development and content creation

  • Wrote all copy for website as well as online advertisements

  • PPC, Google Display and Facebook Ads creation and management

  • YouTube video scripting and production

Guardian Newspaper

  • Wrote copy for clients’ advertisements for this national UK newspaper

  • Ensured response levels were high in quality and quantity - wrote the copy in such a way as to disqualify unqualified prospects

  • Used leading edge copywriting techniques to focus on benefits and tap into the potential customers’ emotional hot buttons

  • Wrote sales documents for prospects based in over 30 countries

  • Wrote and delivered sales presentations to clients and agencies in 17 countries across five continents

  • Produced and wrote huge, ongoing email campaigns to hundreds of potential​ clients across the world

​MJM Media

  • Wrote and shot video blogs outlining leading edge digital and broadcast marketing techniques

  • Wrote and set up email marketing campaigns aimed at variety of industry verticals including financial services

  • Helped ensure success of clients’ marketing messages through thorough research of products/services

  • Devised creative marketing strategies for clients, combining various media (radio, TV and digital) while maintaining a distinct connection to clients’ websites

  • Involved in writing and development of clients’ promotional online videos

  • Co-managed the on-going digital marketing of MJM, including videos, blogs, various social networks, managing the initial SEO of new website, including content and also managing the PPC campaign, monitoring and updating its effectiveness

Freelance Journalist

  • Worked for several newspapers and magazines, both international and Ontario-based

  • Wrote promotional/fundraising articles (advertorials) for local businesses and not-for-profits

  • On a monthly basis, researched and wrote a wide range of commissioned articles. Specialized in feature-style articles, with topics that included; focuses on local businesses; interviews with businesspeople, politicians, artists, writers and musicians; local events; travel and tourism; and environmental issues

PhotoSensitive - Not-For-Profit Organization

  • Worked closely with partner charities/not-for-profits to create awareness and fundraising campaigns through national multimedia exhibitions (e.g., Canadian Cancer Society, Community Living, Easter Seals)

  • Outbound marketing to raise project funds including writing proposals for grants, sponsorship and partnership deals

  • Scripted and produced online videos

  • Wrote monthly newsletter and website content to promote campaigns

  • Wrote Cancer Connections, published by Wiley, an awareness- and fundraising book to accompany the exhibition

  • Co-wrote The Fuel of Life, book to accompany multimedia exhibition

You can contact me by calling me at 647 218 8606, by emailing me at James@OutstandingCopywriting.com, or by filling in the contact form. I look forward to helping you stand out from the financial crowd. 

​​​​​Helping your financial services marketing 

stand out in a world of sameness